Ten Lessons from Great Businesses
After publishing over half a million words on some of the world’s most innovative businesses, these are the 10 lessons I come back to again and again. You’ll find tactics from Stripe, FTX, Tiger Global, OpenSea, and other exceptional organizations.
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What makes a business great?
If there is a central, unifying question at the heart of The Generalist’s pieces, this is it. Where is the magic in this machine? What makes it special?
Since I went full-time as a writer, we’ve published deep dives on 50 businesses, touching on hundreds of others in the process. That has spanned mainstays like Red Bull, Star…