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Starbucks, a Tech Company

Starbucks, a Tech Company

Howard Schultz reformed the coffee chain by turning it into a tech company.

Mario Gabriele
May 09, 2021
∙ Paid
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Starbucks, a Tech Company
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A man took a sip of coffee, and began to speak. 

So, what can I do for you?

Salesforce CEO Marc Benioff, a hulking six-foot-two, skewered a piece of cantaloupe and brought it to his lips. He was supposed to be on vacation. After all, that’s why he came to Hawaii in the first place. 

But he’d gotten a call. 

They day before, on December 23rd, 2007, his frien…

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