Union Square Ventures: The Thinkers

The New York-based venture firm has one of the industry’s most remarkable track records. Its success comes from deep thinking and unusual discipline.

Illustration by Marc Hill

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Here’s a puzzle: what do products like Dropbox, Slack, Zoom, and Asana all have in common? The answer is they all were successful because they became enterprise-ready.

Becoming enterprise-ready means adding security and compliance features required by enterprise IT admins. But enterprise features are super…