The Generalist

The Generalist

The Mythology of Red Bull

The beverage company manufactures history.

Mario Gabriele
Apr 05, 2021
∙ Paid
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A man falls from a great height and makes six billion dollars. 

How did he do it? 

It sounds like the start of a riddle, some fiddly enigma unlocked by the semantic reappraisal of a word, a letter, a sound. But this is no trap door or trick mirror. That's precisely what happened. 

On October 12, 2012, Austrian skydiver Felix Baumgartner rose 24 miles into …

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