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The Generalist

Plaid's Quiet End Run

The API company's next chapter could be category-defining.

Mario Gabriele
Jan 31, 2021
∙ Paid
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You get the sense that Zach Perret doesn't mind slipping under the radar. On a week addled by market turbulence and manipulation, as the WallStreetBets Reddit community stripped short-sellers and denuded Robinhood, the Plaid CEO issued a rather coy tweet: 

"This week is on track to bring 2m+ new retail investors online."

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