The Generalist

The Generalist

Kaspi: The Shapeshifter

The Kazak super-app has thrived thanks to its flexibility.

Mario Gabriele
Aug 22, 2021
∙ Paid
1
Share

I have a puzzle for you. 

Imagine you are in a nondescript room, with the following items on a table in front of you: 

  • A large wax candle

  • A cardboard box full of thumbtacks

  • A matchbook with working matches

Something like this: 

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 The Generalist LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture