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Google's Empire is Being Unbundled

Google's Empire is Being Unbundled

Mario Gabriele
Jul 05, 2020
∙ Paid

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The Generalist
The Generalist
Google's Empire is Being Unbundled
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Editor's letter: The Unbundling of an Empire

John Hancock was said to have taken unusual gusto in signing his name.

As he stood over the Declaration of Independence, he wrote with a special flourish so that "King George can read [it] without spectacles!"

At its essence, it was an act of unbundling. Of disaggregation.

There is a saying, difficult to attrib…

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