The Generalist

The Generalist

Elenas: The Quest to Become Latam’s Social Commerce Leader

The Colombian company grew 70x over the past two years by giving low-income women a way to augment their income. By pioneering this social form of e-commerce in Latin America, Elenas could be the continent’s answer to Pinduoduo and Meesho.

Mario Gabriele
Mar 09, 2022
∙ Paid
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‍This piece was written as part of The Generalist's partner program. You can read about the ethical guidelines I adhere to in the link above. I always note partnerships transparently, only share my genuine opinion, and commit to working with companies I consider exceptional. Elenas is one of them.

It took Pinduoduo less than two years to become a unicorn…

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